The first 'modern' music video
1970: The record industry found that TV shows were a great opportunity to promote artists
1975: Bohemian Rhapsody set the language for the modern music video
Technical Codes
Camerawork: movement, angle and shot distance
Close-ups are predominant in music videos
Editing
A Key element in the editing of music videos is 'fast cut montage'
There are some videos which use slow pace to establish mood
Split screens, colourisation and CGI are all effects added to modern music videos
Other effects used are chroma key or blue/green screen
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